Monday, February 20, 2012

Meet Chris Yates: Framing Design Specialist

Does the thought of picking out mats and frames for your artwork fill you with dread? Are you overwhelmed by the choices and unsure of how to present your work to showcase the art? Sweat no more! At Colorado Frames, we are thrilled to have Chris Yates back on board after a five year hiatus to finish her degree and be at home with her baby. 

A St. Louis, MO native, Chris moved to Fort Collins with her husband nine years ago to attend Colorado State University and study landscape architecture. Back in St. Louis, she had worked as an apprentice to a custom woodworker and then as a custom framer.  “I got the job at the frame shop because of my experience with woodworking tools,” Chris explains. “During my time with Art Mart, I was trained in design, mat cutting, fitting, cutting and joining frames – all phases of framing.”

Chris started working for Colorado Frame Manufacturing soon after moving here. Her previous experience in frame design and woodworking enabled her to fit in right away. “Back then, we were still milling our own lumber and I enjoyed working with the machinery.”

Chris is passionate about design. “Whether it’s a place, a space, an object, I am always looking at the design and trying to learn something about its functionality or aesthetic. I am always educating myself, in fact, my motto is ‘if you don’t learn something every day, then it’s a waste of a day!’”.

She is also passionate about… power tools! “I’ve always loved them,” she smiles. “Even as a little kid, I was always trying to do things myself, take things apart, put them back together. I still love the challenge of doing what might be traditionally thought of as ‘male’: plumbing, carpentry, laying tile. Again, the design element excites me – and then making that design work…”

Outside of Colorado Frames, Chris enjoys time spent hiking, biking, backpacking and camping in Colorado and Wyoming with her family.

When Fine Print Imaging bought Colorado Frames, we knew we wanted to provide the community with excellent design and frames at affordable prices – using the same philosophy that made Fine Print one of the top fine art printers in the country. And we knew we needed a top notch frame designer, who also understood the importance of customer service. In walked Chris, looking to re-enter the work force. The rest, as they say, is history.

So how do you decide on the perfect frame? According to Chris, “The frame should be an extension of the art, and should really not be the first thing you notice. The perfect design enhances the art and draws the eye to the artist’s intended focal point. You can achieve that a number of ways – with color, scale and texture.”

Additionally, the customer’s personal taste, décor, and budget all come into play when designing a piece. “Because we work with a lot of artists, many of the pieces I design are going into art shows – so in that case, we have to add that into the equation. You don’t want your framing to look out of place in the venue.” So communication becomes an important tool when coming up with the right design.

A person who thrives on diversity, Chris says one of her favorite aspects about working for Colorado Frames is the variety of artwork she works with, as well as the many different tasks that fill her days – from working with a customer on a frame design to cutting mats and glass to sewing a Bronco’s jersey in a shadowbox – every day brings new challenges!


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Monday, January 23, 2012

Goodness. Richness. Simplify.


We read Barney Davey’s recent blog and something in his words resonated. Instead of coming up with a list of New Year’s Resolutions, he came up with three words to serve as his guideposts during 2012. You can read his excellent blog here.

We started thinking how we at Fine Print Imaging might apply his words to our business.

The first word is Goodness. We like that word. It implies something beyond creating an excellent product. It implies a conscious effort to always do our best for our employees, for our customers, for our business, for our community and for our environment.

Those of you who’ve been with us for awhile know that this is not a “new” way of thinking for us. Since our humble beginnings 36 years ago, it has always been our intention to offer the best product, service and price to our customers.

The second word is Richness. We’re not talking about monetary wealth here, although we are not adverse to making a profit and sharing that with our employees and community. The richness we will embrace is a more abstract concept. It means we will look for and create opportunities to share our wealth – of knowledge, experience, ideas – with our customers and our community.

We’d like your feedback here. What information might we have that you would like us to share? Click here and ask away!

The third word is Simplify. Back when Fine Print first started, our business WAS simple. We had one main service – photo printing on matte Kodak paper.  We had one main type of customer – photographers who were selling their prints at outdoor arts festivals. We had one type of pricing – wholesale. Our customers had to order an average of 10 prints of the same image/size.

Fast forward to 2012 and we are more of a fine art printing department store. We offer art copy/film scanning, digital photo printing on four surfaces, ink printing on six surfaces, canvas stretching, Duraplaq mounting and mounting on gatorfoam board. Last year we added a full-service frame shop. We also have an online ordering system (Fine Print Express) and an online print gallery (ArtForConservation.org). And we handle the printing, framing and shipping of gallery/museum photography exhibitions.

Our customer base has changed, too. Half of you are painters, the other half photographers. Many of you are still doing the art festival circuit but many have scaled back and some have quit. Lots of you are selling prints through galleries (unheard of 10 years ago!) and even more are selling through various online outlets – including the social networking sites. Most importantly, the way you order has changed. Many of you are taking advantage of our Express online ordering. Still others like the ease and convenience of our Full Service online order form. And while we still have a good number of customers who take advantage of our quantity pricing, a large percentage prefer to buy prints a few at a time.

So how do we simplify? In ways that directly impact you – we’ve made ordering fine art paper and un-stretched canvas giclées much easier. (Click here to see our new price chart.)We’ve become your one-stop shop for prints, mounting and framing (we can design and frame for you or we can provide you with the supplies to do it yourself). In the months ahead we’ll continue to find ways to make YOUR life simpler. 

We invite you to read Barney Davey’s blog, and think about ways that YOU might incorporate these three words into your life this year. Goodness. Richness. Simplify.